And every wasted word is a missed opportunity: to stand out, change the culture, even make and save money.
We’re a team of writers, trainers and psychologists who use language to change what people think, feel and do – all backed by behavioural science.
We lead tone of voice programmes.
We write almost anything, from speeches to apps.
We train teams to communicate better.
And we make it all stick with what makes people tick.
Meet the team
Hannah Moffatt
Behavioural science bookworm, and part-time children's author.
Neil Taylor
His tombstone will say: 'He named Ocado'.
Alex Goldstein
The voice of detergent, ice cream, oil paint, margarine, and dogs.
Jim Horsley
Jim started out as a journalist, and now does everything but our writing.
Pascalle Fiolka
Team coordinator
Organising is her middle name
Nick Padmore
Goodbye PhD, hello tone of voice.
Alan Brookes
From physical theatre, to copy editor, to training guru.
Chris Lawes
Writer
From saving the world to saving your words. Hopefully.
Nick Ward
Our numbers expert (with a rock and roll back story).
Meg Roberts
Our ‘bit of everything’ person: tone of voice, training, naming and writing.