Every organisation uses words. But most of them aren’t using the right words. They’re boring. Corporate. Predictable.

And every wasted word is a missed opportunity: to stand out, change the culture, even make and save money.

We’re a team of writers, trainers and psychologists who use language to change what people think, feel and do – all backed by behavioural science.

We lead tone of voice programmes.
We write almost anything, from speeches to apps.
We train teams to communicate better.
And we make it all stick with what makes people tick.

Meet the team
Hannah Moffatt

Behavioural science bookworm, and part-time children's author.

Neil Taylor

His tombstone will say: 'He named Ocado'.

Alex Goldstein

The voice of detergent, ice cream, oil paint, margarine, and dogs.

Jim Horsley

Jim started out as a journalist, and now does everything but our writing.

Pascalle Fiolka
Team coordinator

Organising is her middle name

Nick Padmore

Goodbye PhD, hello tone of voice.

Alan Brookes

From physical theatre, to copy editor, to training guru.

Chris Lawes
Writer

From saving the world to saving your words. Hopefully.

Nick Ward

Our numbers expert (with a rock and roll back story).

Meg Roberts

Our ‘bit of everything’ person: tone of voice, training, naming and writing.

We’d love to help you wrestle with your company’s conundrums.

Our ideas and freebies, straight to your inbox

Got it. You’re on the list.