Status-quo bias, or why we like what we know

We’re psychologically inclined to think of the current state of affairs as a baseline - meaning we’ll take any sort of change as a loss.

How do you avoid it?

Here’s the bad news: you can’t. But you can mitigate it. If you’re someone rolling out a company-wide change programme, for example, it means you’re always bound to get a little resistance at the beginning. But the easier you make it for people to do what you’re asking, the quicker you set a new status quo.

Where can you learn more about it? 

Nobel prize winner Daniel Kahneman has a lot to say about this in a paper called Anomalies.

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If you're struggling to make behaviour change happen (or even identify exactly what you're looking for), get in touch.

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