Serial position effect, or why structure matters

This effect means we remember the first and last items in a list best, and the middle items worst.

How should you use it?

Writers have been banging on about ‘starting with your main point’ for years: well, here’s the proof. If you bury important information somewhere in the middle of a long-winded email, nobody will remember it (if they even see it). But because we also remember final points: end on a bang.

Where can you learn more about it?

Try it yourself: read out your next shopping list to someone else and see what they remember. We promise it’ll be the first and last things you say. 

Need something to stick?

If you're struggling to make behaviour change happen (or even identify exactly what you're looking for), get in touch.

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