Rhyme as reason, or why rhymes chime

See what we‘ve done there? The rhyme-as-reason effect means we’re more likely to believe statements that rhyme.

How do you use it?

It‘s particularly powerful for persuasion. The most famous example is – darkly – from the OJ Simpson trial, where the jury were told ‘if the glove doesn’t fit, you must acquit. And they did.

Where can you learn more about it?

In the wonderfully titled paper Birds of a Feather Flock Conjointly (?) in the journal Psychological Science. 

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