Write like a man? Just write like you mean it
Want to write clearly and confidently? Here are some tips to help you do that - without the waffle.
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Law firms are funny animals when it comes to comms
Law firms don’t need to do anything crazy to stand out. Sounding human is enough to be miles ahead of the competition.
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Is GPT-4o writing more naturally?
We compared GPT-4o’s old version with the latest upgrade to find out.
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Choosing a brand name: the guide
What makes a good brand name? There’s no such thing as perfect, but if you’re looking for one, here are some guidelines.
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Was Apple’s new ad written by AI?
The company that once made a name for itself with the slogan “Think different” now wants you to “Write identical”.
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Claude 3.5 Sonnet’s had a glow up
But is it a thumbs down for tone of voice? We put the updated version through its writing paces.
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The polls got it wrong: make sure your brand doesn’t
Why was there such a huge gap between the forecast and what actually happened at the ballot box?
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Insight before action: why research is the secret ingredient to success
A little consumer market research is the difference between a successful campaign, or going viral for all the wrong reasons.
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Is your writing literally horrifying?
It might be hard to believe, but horror movies and corporate writing have quite a lot in common. Hear us out...
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