Somewhere along the road, the business world lost its way.
We know from behavioural science that if your writing is easy to follow and, dare we say it, maybe even a riveting read, people put more value on whatever you’re talking about. It’s called the fluency heuristic.
So why does most business writing fall over itself to be as boring and complicated as possible?
Writing that changes behaviour
First, three facts:
There are hundreds of these psychological effects and biases guiding the way we react to the things we read.
We’ll help you make the most of them.
Proof that good writing works
We’ve proved the business benefit of writing with behavioural nous. Ask us how we helped Lee Hecht Harrison Penna’s salespeople boost sign-ups by 15%, and more than halve the number of no-shows to first meetings. All while saving them three days each a month.