We worked on three help guides, explaining how to use Sky products (like setting up your router).
Our articles cut calls to the call centre by 14,000 a year, saving Sky tens of thousands of pounds.
“The team at Definition got us really quickly. They pinned down our tone of voice in a way that’s memorable, and more importantly, really useful. We’re already seeing results from the roll-out: it doesn’t just make our brand stand out, it has real, measurable business benefits.”
Vicki Franks, brand director, Sky