Brand naming

Ocado. Intelligent Life magazine. Ezra. 

Our team have been naming for years, and we’ve learned a lot along the way. 

There’s a dash of psychology. We know people are drawn to things that stand out from the crowd, or that feels familiar, or even rhymes

But oddly the name’s the easy bit. Often getting people bought into how that name could come to life is really where we earn our money.

Then you need to get your names playing nicely together.

If you’ve got lots of products, can customers work out what’s what? And do they look like a happy family, or a bit dysfunctional?

If not, we’ll help wrangle your naming system (also known, somewhat pretentiously, as a naming architecture, hierarchy, or nomenclature system)

So far Schwa have named Worklifelabs, and our coaching app Ezra. They’ve been quick, creative and just as good (if not better) than a massive agency but without all the months of expensive strategy.

Nick Goldberg, CEO, Worklifelabs

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