What’s stopping someone doing what you need them to? This is a handy way to find out.
How do you use it?
The C stands for ‘capability’: are they able to do it? Then it’s ‘opportunity’: do they have the spaces and places they need for it? Next, ‘motivation’: do they want to do it? If you get all those things working, then you get B: the right behaviour.
Where can you learn more about it?
This model was created by scientists at UCL who originally called it ‘the behavioural change wheel’ – you can find the write-up in Implementation Science.