Although we usually deal in words, there’s no escaping the importance of the numbers, and as a finance guy with a career spent across communications, marketing, and advertising, there’s not much I haven’t come across.
Contrary to popular belief it’s not just about counting the beans though. It’s working with clients and being able to make the numbers make sense to creative types that I find most rewarding.
And the psychological study I still find most interesting is the scary Stanley Milgram experiment on obedience.