A brief history of Meg

I’m Meg, one of the creative directors. Like a true millennial, I don’t like to box myself in when I define what I do, so I normally mumble something about writing, training, naming and tone of voice.  

Before Schwa, I was part of a digital experience consultancy (!) which really made me realise that language is just one part of a bigger puzzle, and the best bit is seeing how it fits. And besides, behind words like ‘content, ‘architecture’ and ‘microcopy’, good communication is good communication – wherever it lives.

My favourite behavioural study has to be the one where the pre-schoolers beat the business school grads at building towers.

Writers, trainers, behavioural scientists

Meet the rest of the team

Our ideas and freebies, straight to your inbox

Got it. You’re on the list.