A brief history of Hannah

I’m Hannah, one of our creative directors. I mostly talk to clients with knotty cultural problems or tricky technical reports (when I’m not at home writing children’s stories about giants and space pirates, that is).

If I had my way, I’d rid the world of the phrase ‘dumbing down’. People love hiding behind it when they’re not brave enough to say what they mean simply. Which is a pity, as there’s plenty of evidence that if you write simply, people think you’re smarter.

My favourite behavioural study is the one with the jam and the focus group.

Writers, trainers, behavioural scientists

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