A brief history of Chris

I’m Chris, another writer (of the common or garden variety). Before joining Schwa I worked in communications for Middle Eastern politics, struggling single parents and prison officer recruitment.

My main interests are framing and confirmation bias – or how we focus on or filter out bits of info depending on what we already believe. That means you might have to work extra hard if you want your writing to change how people see you. It also means that if your tone of voice gives a good first impression early on it can pay dividends in the long run.

As for favourite study, you can’t go wrong with the Princeton research showing that proliferating bloviated verbosity will make people think you’re a right idiot, so maybe don’t do that.

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