• Download our Zen Auto booklet to learn how we used the Rhyme as reason effect

The problem with your customers and colleagues is that they’re people.
Irrational, emotional, fickle people.

Well, we love that.

Lots of projects in business and communications fail because they don’t take account of how human beings really tick.

We do. We’re a team of psychologists, writers and trainers who use behavioural science and tone of voice to improve your customer experience, comms and culture. Then we measure the difference it makes. We can even train you to do it, too.

So if you’ve got a business problem, give us a call. We can get your response rates up, push complaints down, or change how your people work.

And because we have no project managers, no account managers and no juniors, you’ll always talk to the people who’re really doing the do.

What we think

  • Or, should your ideas do the talking? That might sound like a strange question. Especially coming from someone who's made their living selling tone of voice guidelines. But the more I find myself talking about tone (or brand language, or verbal identity) the less I’m convinced that every single business…

    The language of politics is heating up. Does the Prime Minister using phrases like 'surrender bill'* coarsen public debate? Your answer might depend on how much you think the public actually listens to our politicians. So last week we did some research to find out, and talked about the results…

    During World War II, the RAF were losing a lot of planes to anti-aircraft guns. When they studied the planes that came back from missions, they noticed some areas tended to have more bullet holes than others. So they decided to make sure any new planes were reinforced in those…


Schwa consulting

*And if you're wondering what Schwa means,
it's the most common vowel in English.
If you don't believe us, have a look at Wikipedia.

Get in touch

To talk about how we could help you, call +44 (0)20 3890 7910 or email info@schwa.consulting