Corporate communications agency | Tone of voice | Writing

The problem with your customers and colleagues is that they’re people.
Irrational, emotional, fickle people.

Well, we love that.

Lots of projects in business and communications fail because they don’t take account of how human beings really tick.

We do. We’re a team of psychologists, writers and trainers who use behavioural science and tone of voice to improve your customer experience, comms and culture. Then we measure the difference it makes. We can even train you to do it, too.

So if you’ve got a business problem, give us a call. We can get your response rates up, push complaints down, or change how your people work.

And because we have no project managers, no account managers and no juniors, you’ll always talk to the people who’re really doing the do.

What we think

Planes, trains and altering no-deal

By Nick | August 8 2019

During World War II, the RAF were losing a lot of planes to anti-aircraft guns. When they studied the planes that came back from missions, they noticed some areas tended to have more bullet holes than others. So they decided to make sure any new planes were reinforced in those areas. But a clever statistician […]

Straws and paws over emissions and politicians

By Joe | August 6 2019

You’re turning down plastic knives and forks at Pret. You’re putting your recycling into the right bin at home. You’re carrying a water bottle wherever you go. Yup, like most of us, you’re probably doing your part to solve the plastic crisis. We’re all much more aware of plastic than we were three or four […]

Lessons from Language & Behaviour Club

By Nick | July 3 2019

On the 20th of June, just as Michael Gove slunk off into political obscurity, we launched our Language & Behaviour Club. Clearly the big news of the day. We brought together some of our favourite people from the language and behaviour world (our club founders) to talk about the frustrations they face in their roles. […]

*And if you're wondering what Schwa means,
it's the most common vowel in English.
If you don't believe us, have a look at Wikipedia.

Get in touch

To talk about how we could help you, call +44 (0)20 3890 7910 or email info@schwa.consulting

The problem with your customers and colleagues is that they’re people. Irrational, emotional, fickle people.