Lots of projects in business and communications fail because they don’t take account of how human beings really tick.
We do. We’re a team of psychologists, writers and trainers who use behavioural science and tone of voice to improve your customer experience, comms and culture. Then we measure the difference it makes. We can even train you to do it, too.
So if you’ve got a business problem, give us a call. We can get your response rates up, push complaints down, or change how your people work.
And because we have no project managers, no account managers and no juniors, you’ll always talk to the people who’re really doing the do.
At Schwa HQ, hardly a day goes by without someone talking about the rhyme-as-reason effect. In a nutshell: if a statement rhymes, you’re more likely to think it’s true. (Think: A Mars a day helps you work, rest and play.) But is the phenomenon limited to rhyme? We had a sneaky suspicion the effect of […]
When I started as a bright-eyed, bushy-tailed business writer, my tone of voice projects felt different from how they feel today. Back then, it was often about proving that almost everyone prefers natural writing to formality, or explaining there wasn’t really that much of a distinction between ‘B2B’ and ‘B2C’. Fast forward to 2019, and […]
Knowing ‘an apple a day keeps the doctor away’ might encourage you to eat more healthily. But could a mantra change the way people behave at work, too? We think it could. What’s a business mantra? It’s any phrase or saying that’s easy to repeat and sticks in people’s heads. Used well, it’s a subtle […]
A cold London day in February
*And if you're wondering what Schwa means,
it's the most common vowel in English.
If you don't believe us, have a look at Wikipedia.
To talk about how we could help you, call +44 (0)20 3890 7910 or email firstname.lastname@example.org