+44 (0)20 3890 7910
info@schwa.consulting

Schwa

language and behaviour

What you say + how you say it

Behavioural science + tone of voice

Words that move people

by Schwa*

The problem with your customers and colleagues is that they’re people.
Irrational, emotional, fickle people.

Well, we love that.

Most business communications fail because they don’t take account of how human beings really tick.

We do. We’re a team of psychologists, writers and trainers who use behavioural science to shape what you say, and tone of voice to hone how you say it. Then we measure the difference it makes. We can even train you to do it, too.

So if you’ve got a business problem, give us a call. We can get your response rates up, push complaints down, or change how your people work. Whatever the problem, we’ll make every word a call to action.

What we think

Meet Joe, our new behavioural scientist

Meet Joe, our new behavioural scientist

By Joe and Nick | November 29 2018

We sat down with Joe to talk about all things behavioural science.   What’s behavioural science to you? It’s the science of who we are and what we do. It starts with accepting we’re not logical masterminds, and that we’re more influenced by the world around us than we think. If we see a door […]
Steak, and the power of free

Steak, and the power of free

By Neil | November 18 2018

Spoiler alert: If you’ve not been to Flat Iron, or Le Relais de Venise, but are going to, and don’t want me to spoil the surprise, stop reading now. There’s loads of research about how we seem inordinately impressed when we get stuff for free. And I’ve been impressed how two London steak restaurants have built […]
Is following the crowd bad for business writing?

Is following the crowd bad for business writing?

By Hannah | September 4 2018

Ah, the herding effect. The idea that we, the human race, are far less free-thinking than we’d like to believe. And that if we see a crowd, we instinctively want to follow it. In recent years behavioural scientists have been quick to tell us what ‘most people like us’ are doing: whether that’s paying a […]
Schwa consulting

A cold London day in February

*And if you're wondering what Schwa means,
it's the most common vowel in English.
If you don't believe us, have a look at Wikipedia.

Get in touch

To talk about how we could help you, call +44 (0)20 3890 7910 or email info@schwa.consulting