Lots of projects in business and communications fail because they don’t take account of how human beings really tick.
We do. We’re a team of psychologists, writers and trainers who use behavioural science and tone of voice to improve your customer experience, comms and culture. Then we measure the difference it makes. We can even train you to do it, too.
So if you’ve got a business problem, give us a call. We can get your response rates up, push complaints down, or change how your people work.
And because we have no project managers, no account managers and no juniors, you’ll always talk to the people who’re really doing the do.
A tone of voice is a way of communicating that’s unique to your brand. Think of Innocent’s friendliness, First Direct’s straightforwardness and Virgin’s naughtiness. The idea is that by using the tone of voice consistently, from TV ads to Ts & Cs, people always get the same impression of who you are. There are all […]
At the start of their book ‘Nudge’, Richard Thaler and Cass Sunstein make a distinction between ‘Econs’ and ‘Humans’. Econs, they say, make decisions rationally, never letting their emotions get in the way. However complicated a decision, they’ll always think it through logically and end up making the perfect call (unlike Humans). That distinction’s based […]
If you’ve ever Googled around for naming advice, you’ll have seen all the usual tips like ‘don’t choose a name that’s hard to pronounce’ and ‘make sure the domain name’s available’. Those are fine, and you should absolutely follow them, but they won’t really help you decide your company name. The fact is there’s only […]
A cold London day in February
*And if you're wondering what Schwa means,
it's the most common vowel in English.
If you don't believe us, have a look at Wikipedia.
To talk about how we could help you, call +44 (0)20 3890 7910 or email firstname.lastname@example.org