+44 (0)20 3890 7910
info@schwa.consulting

Schwa

language and behaviour

What you say + how you say it

Behavioural science + tone of voice

Words that move people

by Schwa*

The problem with your customers and colleagues is that they’re people.
Irrational, emotional, fickle people.

Well, we love that.

Most business communications fail because they don’t take account of how human beings really tick.

We do. We’re a team of psychologists, writers and trainers who use behavioural science to shape what you say, and tone of voice to hone how you say it. Then we measure the difference it makes. We can even train you to do it, too.

So if you’ve got a business problem, give us a call. We can get your response rates up, push complaints down, or change how your people work. Whatever the problem, we’ll make every word a call to action.

What we think

Is following the crowd bad for business writing?

Is following the crowd bad for business writing?

By Hannah | September 4 2018

Ah, the herding effect. The idea that we, the human race, are far less free-thinking than we’d like to believe. And that if we see a crowd, we instinctively want to follow it. In recent years behavioural scientists have been quick to tell us what ‘most people like us’ are doing: whether that’s paying a […]
Why Gareth Southgate was right to lose

Why Gareth Southgate was right to lose

By Nick | July 2 2018

After England lost to Belgium last week, a media debate raged about whether Gareth Southgate, England’s manager, had made the right decision in fielding a weakened team. As I listened to a radio show, caller after caller rang in to make their case. One side argued that losing the game was a disaster because it […]
Adam’s guide to testing your writing

Adam’s guide to testing your writing

By Adam | June 28 2018

We’ve just had results back from a trial with a company that helps people get back into work. The sales team cold calls people who’ve been made redundant to offer a get-back-into-work package. We split the team into two groups: Team Brown (after Derren) and Team Beige. We gave Team Brown some behavioural tricks to […]
Schwa consulting

A cold London day in February

*And if you're wondering what Schwa means,
it's the most common vowel in English.
If you don't believe us, have a look at Wikipedia.

Get in touch

To talk about how we could help you, call +44 (0)20 3890 7910 or email info@schwa.consulting