How do you get leaders to loosen up?


Can you get tone of voice on everyone’s to-do list?

Network Rail

Can a brand rhyme its way to rave reviews?

Zen Auto

What’s the secret to cutting your time to hire by 13%?

a swanky hotel group

Can you keep learning in a lockdown?


Can Lesley up your sales by 15%?


How do you fix a broken user experience?

a global bank we can't tell you the name of

Can self-confessed data nerds communicate clearly?

New Relic

The problem with your customers and colleagues is that they’re people. Irrational, emotional, fickle people.
Well, we love that.

How we use behavioural science and tone of voice to help

The End of the Hunch

Change people’s behaviour by changing your words

Read the booklet

Tone of voice: important but impossible?

All through this not-so-quiet news week, our research has been hitting headlines in places like The Drum, Yahoo, and Business Insider.

We’ve uncovered some handy nuggets about tone of voice and how it’s used across the world – so if you didn’t catch the column inches, here are the numbers again, and a bit of thinking on what they mean.

See the stats

The team at Schwa just got us really quickly.

Vicki Franks, brand director, Sky

I can't recommend them highly enough.

Helen Lowe, head of legal operations, Co-op

A pleasure to work with.

Emma Vargas Brock, senior L&D manager, PepsiCo
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