• Download our Zen Auto booklet to learn how we used the Rhyme as reason effect

The problem with your customers and colleagues is that they’re people.
Irrational, emotional, fickle people.

Well, we love that.

Lots of projects in business and communications fail because they don’t take account of how human beings really tick.

We do. We’re a team of psychologists, writers and trainers who use behavioural science and tone of voice to improve your customer experience, comms and culture. Then we measure the difference it makes. We can even train you to do it, too.

So if you’ve got a business problem, give us a call. We can get your response rates up, push complaints down, or change how your people work.

And because we have no project managers, no account managers and no juniors, you’ll always talk to the people who’re really doing the do.

What we think

  • We often get asked if emoji belong in a tone of voice. And of course they can. Monzo is one of the best examples of getting them to fit right in. Once you’ve defined your tone it should be fairly obvious whether you’re the 🎉 type or not. But how…

    How well do you understand a toilet flush? Your kettle? The fridge? You pull a lever and water runs. You flick a switch and water boils. You open a door and it’s cold. We get these things; we use them every day. Right? Rozenblit and Keil would tell you you’re…

    Everybody’s a storyteller now, aren’t they? Brands. Corporate leaders. Content channels. Multi-platform experiences. They’ve all got a story to tell. Or at least one to sell. So it’s not surprising that we get asked to run storytelling workshops all the time.  And sometimes people turn up thinking they’ll come out…


Schwa consulting

*And if you're wondering what Schwa means,
it's the most common vowel in English.
If you don't believe us, have a look at Wikipedia.

Get in touch

To talk about how we could help you, call +44 (0)20 3890 7910 or email info@schwa.consulting