by Schwa*

Spoiler alert: If you’ve not been to Flat Iron, or Le Relais de Venise, but are going to, and don’t want me to spoil the surprise, stop reading now. There’s loads of research about how we seem inordinately impressed when we get stuff for free. And I’ve been impressed how two London steak restaurants have built […]

Ah, the herding effect. The idea that we, the human race, are far less free-thinking than we’d like to believe. And that if we see a crowd, we instinctively want to follow it. In recent years behavioural scientists have been quick to tell us what ‘most people like us’ are doing: whether that’s paying a […]

After England lost to Belgium last week, a media debate raged about whether Gareth Southgate, England’s manager, had made the right decision in fielding a weakened team. As I listened to a radio show, caller after caller rang in to make their case. One side argued that losing the game was a disaster because it […]